a little gecko blog

We hunt and we hunt. The journey is fierce and the rewards are “treasure!” This item may save your bacon today.

The Oblique Strategies evolved from me being in a number of working situations when the panic of the situation - particularly in studios - tended to make me quickly forget that there were others ways of working and that there were tangential ways of attacking problems that were in many senses more interesting than the direct head-on approach. If you’re in a panic, you tend to take the head-on approach because it seems to be the one that’s going to yield the best results Of course, that often isn’t the case - it’s just the most obvious and - apparently - reliable method. The function of the Oblique Strategy was, initially, to serve as a series of prompts which said, “Don’t forget that you could adopt *this* attitude,” or “Don’t forget you could adopt *that* attitude.”

The first Oblique Strategy said “Honour thy error as a hidden intention.” And, in fact, Peter’s first Oblique Strategy - done quite independently and before either of us had become conscious that the other was doing that - was …I think it was “Was it really a mistake?” which was,of course, much the same kind of message. Well, I collected about fifteen or twenty of these and then I put them onto cards. At the same time, Peter had been keeping a little book of messages to himself as regards painting, and he’d kept those in a notebook. We were both very surprised to find the other not only using a similar system but also many of the messages being absolutely overlapping, you know…there was a complete correspondence between the messages. So subsequently we decided to try to work out a way of making that available to other people, which we did; we published them as a pack of cards, and they’re now used by quite a lot of different people, I think.
Brian Eno,
interview with Charles Amirkhanian,
KPFA-FM Berkeley, 2/1/80

From our friends at CopyBlogger comes a little jewel on Blog writing in general.

Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly. So let’s see what Ernest can teach us about effective writing.

1. Use short sentences. Hemingway was famous for a terse minimalist style of writing that dispensed with flowery adjectives and got straight to the point. In short, Hemingway wrote with simple genius. Perhaps his finest demonstration of short sentence prowess was when he was challenged to tell an entire story in only 6 words: For sale: baby shoes, never used.
2. Use short first paragraphs.See opening.
3. Use vigorous English. Here’s David Garfinkel’s take on this one:

It’s muscular, forceful. Vigorous English comes from passion, focus and intention. It’s the difference between putting in a good effort and TRYING to move a boulder… and actually sweating, grunting, straining your muscles to the point of exhaustion… and MOVING the freaking thing!

4. Be positive, not negative.Since Hemingway was not necessarily the cheeriest guy in the world, what does he mean by be positive? Basically, you should say what something is rather than what it isn’t.

This is what Michel Fortin calls using up words:

By stating what something isn’t can be counterproductive since it is still directing the mind, albeit in the opposite way. If I told you that dental work is painless for example, you’ll still focus on the word “pain” in “painless.”
• Instead of saying “inexpensive,” say “economical,”
• Instead of saying “this procedure is painless,” say “there’s little discomfort” or “it’s relatively comfortable,”
• And instead of saying “this software is error-free” or “foolproof,” say “this software is consistent” or “stable.”

5. Never have only 4 rules. Actually, Hemingway did only have 4 rules for writing, and they were those he was given as a cub reporter at the Kansas City Star in 1917. But, as any blogger or copywriter knows, having only 4 rules will never do.
So, in order to have 5, I had to dig a little deeper to get the most important of Hemingway’s writing tips of all:

“I write one page of masterpiece to ninety one pages of s***,” Hemmingway confided to F. Scott Fitzgerald in 1934. “ I try to put the s*** in the wastebasket.”